Campaign Followups help you understand where each recipient is in your campaign funnel and, when enabled for your account, let DropTrack send targeted follow-up nudges based on recipient activity.
Where to Find Follow-ups
- Go to Promotion > Campaigns.
- Open a sent campaign.
- Select the Follow-ups tab.
If you do not see this tab, Campaign Followups may not be enabled for your account yet.
What the Follow-ups Tab Shows
- How your campaign is doing - a funnel showing recipients who were sent the campaign, opened the email, visited the campaign page, played the music, or replied.
- People worth a personal email - highly engaged contacts that may deserve a one-to-one message from you.
- All contacts - a searchable and filterable table showing each recipient's current stage and what happens next.
- Manage all settings - switches for each automatic follow-up type on that campaign.
- Nudges DropTrack has sent for you - a history table that appears after DropTrack has sent follow-ups on your behalf.
Automatic Follow-up Types
Each campaign can have these follow-up settings turned on or off independently:
- Played, no reply yet - sends 2 days after a contact plays or downloads without replying.
- Visited the page, didn't play - sends 1 day after a contact visits the campaign page without playing or downloading.
- Opened the email, didn't click - sends 7 days after a contact opens the email without visiting the campaign page.
- Never opened the email - sends 7 days after the campaign goes out to contacts who have not opened it.
- Weekly recap to you - sends you a weekly summary of plays, replies, and standout contacts for up to 4 weeks.
Manage Follow-up Settings
Use the Send a nudge switches in the funnel or open Manage all settings to control follow-ups for the current campaign. These settings affect only that campaign.
Each follow-up sends once per contact, and only if that contact is still subscribed. A follow-up stops as soon as the contact does something better, like replying, giving feedback, playing, or downloading.
Email a Contact Yourself
The People worth a personal email section highlights high-intent contacts. Click Email them yourself to reveal the contact email and open a prefilled draft in your own email app. DropTrack does not send that personal note for you.
Contact Follow-up History
When Campaign Followups are enabled, individual contact pages can show related campaign activity and follow-up history. Open a contact from the campaign or Contacts area to review their opens, views, plays, downloads, feedback, campaigns, and sent follow-ups.
Related: Understanding Campaign Analytics, Creating Your First Email Campaign, and Adding & Managing Contacts.