Targeting: Recommended vs. Advanced
Targeting controls who sees your ads. Ads tools provide a recommended mode (default) and an advanced mode for manual control.
Recommended Targeting
DropTrack automatically applies genre-aware audience settings, including age range, countries, and placement mix.
Use this if you want the fastest launch and strongest default performance.
Advanced Targeting
Turn off recommended mode to set:
- Countries
- Genres
- Similar artists
Advanced mode is best when you have a specific market plan (tour stops, regional promotion, niche audience tests).
Campaign Strategy: Steady Growth vs. Release Boost
Steady Growth
Even budget distribution across campaign duration. Best for ongoing momentum and evergreen promotion.
Release Boost
Front-loaded spend for stronger launch-week impact. Best for new releases and time-sensitive moments.
Duration Guidance
- 7 days - quick test
- 14 days - recommended balance of learning + performance
- 28 days - extended reach and sustained delivery