Ad Campaigns are DropTrack's paid advertising feature that puts your music in front of new listeners. You set a budget, choose a track or artist profile, and DropTrack handles campaign setup, creative generation, targeting, getting your ads approved and running, and performance reporting.
What Ad Campaigns Do
An ad campaign runs your music across feed, story, reels, and explore-style placements. Listeners can tap through to hear your music on Spotify. You control budget and timeline; DropTrack handles the technical setup and automation.
Every campaign includes:
- Automatic ad creatives - images and video variants generated from album artwork (or use AI/upload your own).
- Smart targeting - genre-aware audience profiles (age, countries, placements) selected automatically.
- Campaign automation - DropTrack watches your budget and updates your performance numbers daily, so you don't have to.
- Real-time analytics - impressions, clicks, click-through rate, spend, and creative performance rankings.
Where Ads Run
Ads are delivered across mobile and feed-based placements. The exact placement mix depends on your campaign targeting and genre profile.
What You Need to Start
- A DropTrack account
- A Spotify track URL or artist profile URL (or a track from your DropTrack library)
- A minimum budget of $50
- A credit/debit card
Pricing at a Glance
- Minimum budget: $50
- Service fee: 15% of ad budget
- Pro bonus: +10% extra ad credit on purchases for Pro subscribers
Example: $100 budget + $15 service fee = $115 charged. Pro users receive $110 in ad spend for that same purchase.
What Happens After You Fund a Campaign
- Your payment goes through and your budget becomes available.
- DropTrack prepares your ad creative (images and video).
- Your campaign is reviewed before it can go live.
- Your ads start running.
- The campaign wraps up once your budget or timeline runs out.
Done-For-You Option
If you want managed execution, you can choose Done-For-You service with campaign management, optimization, and reporting support.