Smart Segments are dynamic groups of contacts based on activity or location. They are different from Contact Lists, which are manually maintained groups.
What You Can Segment By
- Activity - Viewed Campaign, Played Track, or Downloaded Track.
- Attribute - Location, including country, region, or city when available.
Create a Segment
- Go to Contacts > Segments.
- Choose Activity or Attribute.
- Choose the target type.
- Search for and select the campaign, track, or location.
- Click Create Segment.
Use Segments in Campaigns
When creating an email campaign, choose segments in the recipient step the same way you would choose contact lists. Segment membership is based on the saved criteria.
Related: Contact Lists and Creating Your First Email Campaign.